Edmission is a free college planning platform for students who want a fun, easy, and rewarding way to plan for college admission by connecting students, colleges, educators, and many more.
My role for Emission included user research, sitemap, sketches, wireframing, prototyping, product testing and photography. UI design included logo, web layout, and animation.
UX Process
What problem are we solving?
High School counselors are serving over 400 students, and frequently don't have time to answer all the questions being asked by students.
There isn't much help from any education technology company either. Most of them offer tutoring class, very little do they mention about
how to get into certain colleges.
Research what people want and why they want it?
We conducted a series of 1:1 interview as well as small focus groups to learn more about their needs and current situation. Here are some
of the take away from the research.
Students - As a High School student, I want to connect with a college student so I can understand the process of getting into that college.
Parents - As a parent of a High School student, they want to connect with educators so I can better prepare my son/daughter for college.
However, I'm too busy most of the time.
Who are we building for?
People with lower family incomes, family with both working parent and had very little time for their kid's education.
The vast majority of family doesn't have the luxury of spending thousands of dollars for tutoring or any kind of college planning services.
What will they be expecting?
Our user will expect our product to help with planning for colleges, answering questions that they might have with anytime related to
education without waiting for months to get an answers.
What is the experience?
The experiences will be an end-to-end journeys, not building a standalone features.
Discoverable- Intuitive, easy to find and explore than our competitor.
Personal - Uniquely personal, based on individual preferences and history.
Proactive - Timely and relevant, surfacing the right content when it's needed most.
What does success look like?
We talked about the short and long term goals.
Short term goals (6 months) will be hitting the 3,000 subscriber.
Once we have enough subscribers we can talk to tutoring school about partnership.
How we measure success? We had a standing goal of increasing signups when we first launched. Soon, we began tracking cancellations,
and we found that decreasing cancellations was a better goal for us to focus on than constantly pushing for new users.
The reason: Cost-per-acquisition is higher than the cost for keeping existing users. Plus, keeping existing users happy helps create loyalty
and increases the likelihood that they will recommend our service
Business Model
Our business model was to become the Middleman. Becoming the middleman gives us a pricing advantage, and saves consumers money.
Who doesn’t love that?
This model also gives us control over the quality of the product and service, and we can get immediate feedback from users to continuously
improve our product.
* We thought about using Subscription Model but the Middleman Model was a better fit to our product.
Design Process
- Sitemaps
- User Flows
- User Story
When Sam's school counselor doesn't have time to answer his questions. He went onto Edmission and created an account so he can connect with students and educators to increase his chances of getting into his dream colleges.
- Wireframes
- High Fidelity Prototype
Animation
UI Elements
Design System
Teamwork
