BENJAMIN
2026
./ portfolio
Creating Thoughtful Experiences Through UX, Strategy, and Visual Design
TONG
I'AM
Benjamin tong
I’m a Product Designer based in the San Francisco Bay Area, creating digital experiences across web, mobile, AI, and emerging technologies. From Google Glass to AI startups and consumer apps,
I combine strategy, storytelling, and human-centered design to build products that connect people with technology.
I've had the privilege of collaborating with global brands and startups to create digital experiences that make a meaningful difference in people's lives.
SELECTED PROJECTS
Google / Samsung
Google Glasses
Designing the Future of AR Notifications
Google Assistant Auto - Mobile
Scalable automotive UX powered by safety and design systems.
Google Assistant Auto Projected
Creating connected vehicle experiences for global automotive brands.
Club Ignition
Connecting Car Enthusiasts
Building a social platform for automotive culture and communities.
10 Things
10 Things Brand & Product
Building scalable design systems for emerging technologies.
Ma Labs
Digital Marketing & Creative Production
Delivering digital experiences, brand assets, and marketing campaigns for Ma Labs and its vendor partners.
creative EXPerience
15+ Years of Multidisciplinary Design
Creating brand, product, and immersive experiences across industries and platforms.
1 /10 | 2026 —— Present | Live
10 Things
I helped 10 Things establish its brand identity and design foundation, from logo and typography to a cohesive visual system. I also created scalable design systems for thier AI and robotics products that support meaningful user experiences.
Brand design
Visual Design
Product Design Systems
2/10 | 2025 —— Present | Live
Club Ignition
I led the end-to-end design for Club Ignitions, creating the brand identity, UX/UI systems, and interactions for a mobile-first platform built around automotive communities and culture.
Brand Strategy + Guidelines
UX Strategy & Research
Product & Interaction Design
Usability Testing & Iteration
3/10 | 2024 —— 2025 | Live
Google AR Glasses
Designed core visual and interaction systems for AR notifications, creating intuitive user flows and scalable components while integrating Google Gemini AI for context-aware experiences.
AR Experience Design
Prototyping
Human-AI Usability Testing
Visual Design
4/10 | 2022 —— 2023 | Live
Google Assistant Auto Projected
Part of the Google Assistant Auto team, I developed safety-driven design principles, scalable design systems, and brand-specific experiences for automotive partners including Ford and Volvo. I also explored product innovation strategies to identify new feature opportunities and business growth potential.
Visual Design
Automotive Product Strategy
Safety-Centered UX Strategy
Responsive Design
5/10 | 2020 —— 2021 | LIVE
Google Assistant Auto - Mobile
On the Google Assistant Driving team, I designed next-generation experiences for Android Auto and mobile driving mode. Working closely with product managers, designers, and engineering teams, I helped deliver safe and seamless in-car interactions.
Visual Design Systems
Driving Experience Design
Interaction & UX Design
Responsive Design
6/10 | 2020 —— Present
Springboard - UX/UI Design Mentor
I've mentored 300+ UX/UI students, providing guidance in product design, portfolio development, and career growth through coaching, design critiques, and one-on-one mentorship.
UX / UI Mentorship
Career Development
Portfolio Coaching
7/10 | 2019 —— LIVE
Google Assistant Mobile
As part of the Android Mobile, Google Home, and Google Assistant teams, I helped build a unified design system across Google products. I collaborated on creating consistent UI patterns and seamless experiences as users transitioned between devices.
Visual Design
Cross-Platform Design
Design Systems
8/10 | 2019 ——
Facebook Ads
On the Ads Creation Interface & Guidance Platform team, I partnered with cross-functional teams to design intuitive advertising tools, guiding products from early concepts through launch.
Product Design
Product Strategy
Cross-Functional Collaboration
Usability Testing
9/10 | 2009 —— 2019
Ma Labs - Digital Marketing
Led the design of web, mobile, and marketing experiences for Ma Labs and its vendor partners. Developed digital interfaces, brand assets, and product experiences while collaborating with cross-functional teams to bring campaigns from concept to execution.
Lead Designer
Creative Production
Marketing Collateral
Print & Editorial Design
10/10 | 2011 —— 2014
Marvell
Design prototype for the wireless lighting programs and applications, also design and create the web layout and landing pages for newly released products.
Smart Home Design
Digital Experience Design
UX/UI Design
BENJAMIN
2026
./ portfolio
Creating Thoughtful Experiences Through UX, Strategy, and Visual Design
TONG
I'AM
Benjamin tong
I’m a Product Designer based in the San Francisco Bay Area, creating digital experiences across web, mobile, AI, and emerging technologies. From Google Glass to AI startups and consumer apps,
I combine strategy, storytelling, and human-centered design to build products that connect people with technology.
I've had the privilege of collaborating with global brands and startups to create digital experiences that make a meaningful difference in people's lives.
SELECTED PROJECTS
Google / Samsung
Google Glasses
Designing the Future of AR Notifications
Google Assistant Auto - Mobile
Scalable automotive UX powered by safety and design systems.
Google Assistant Auto Projected
Creating connected vehicle experiences for global automotive brands.
Club Ignition
Connecting Car Enthusiasts
Building a social platform for automotive culture and communities.
10 Things
10 Things Brand & Product
Building scalable design systems for emerging technologies.
Ma Labs
Digital Marketing & Creative Production
Delivering digital experiences, brand assets, and marketing campaigns for Ma Labs and its vendor partners.
creative EXPerience
15+ Years of Multidisciplinary Design
Creating brand, product, and immersive experiences across industries and platforms.
1 /10 | 2026 —— Present | Live
10 Things
I helped 10 Things establish its brand identity and design foundation, from logo and typography to a cohesive visual system. I also created scalable design systems for thier AI and robotics products that support meaningful user experiences.
Brand design
Visual Design
Product Design Systems
2/10 | 2025 —— Present | Live
Club Ignition
I led the end-to-end design for Club Ignitions, creating the brand identity, UX/UI systems, and interactions for a mobile-first platform built around automotive communities and culture.
Brand Strategy + Guidelines
UX Strategy & Research
Product & Interaction Design
Usability Testing & Iteration
3/10 | 2024 —— 2025 | Live
Google AR Glasses
Designed core visual and interaction systems for AR notifications, creating intuitive user flows and scalable components while integrating Google Gemini AI for context-aware experiences.
AR Experience Design
Prototyping
Human-AI Usability Testing
Visual Design
4/10 | 2022 —— 2023 | Live
Google Assistant Auto Projected
Part of the Google Assistant Auto team, I developed safety-driven design principles, scalable design systems, and brand-specific experiences for automotive partners including Ford and Volvo. I also explored product innovation strategies to identify new feature opportunities and business growth potential.
Visual Design
Automotive Product Strategy
Safety-Centered UX Strategy
Responsive Design
5/10 | 2020 —— 2021 | LIVE
Google Assistant Auto - Mobile
On the Google Assistant Driving team, I designed next-generation experiences for Android Auto and mobile driving mode. Working closely with product managers, designers, and engineering teams, I helped deliver safe and seamless in-car interactions.
Visual Design Systems
Driving Experience Design
Interaction & UX Design
Responsive Design
6/10 | 2020 —— Present
Springboard - UX/UI Design Mentor
I've mentored 300+ UX/UI students, providing guidance in product design, portfolio development, and career growth through coaching, design critiques, and one-on-one mentorship.
UX / UI Mentorship
Career Development
Portfolio Coaching
7/10 | 2019 —— LIVE
Google Assistant Mobile
As part of the Android Mobile, Google Home, and Google Assistant teams, I helped build a unified design system across Google products. I collaborated on creating consistent UI patterns and seamless experiences as users transitioned between devices.
Visual Design
Cross-Platform Design
Design Systems
8/10 | 2019 ——
Facebook Ads
On the Ads Creation Interface & Guidance Platform team, I partnered with cross-functional teams to design intuitive advertising tools, guiding products from early concepts through launch.
Product Design
Product Strategy
Cross-Functional Collaboration
Usability Testing
9/10 | 2009 —— 2019
Ma Labs - Digital Marketing
Led the design of web, mobile, and marketing experiences for Ma Labs and its vendor partners. Developed digital interfaces, brand assets, and product experiences while collaborating with cross-functional teams to bring campaigns from concept to execution.
Lead Designer
Creative Production
Marketing Collateral
Print & Editorial Design
10/10 | 2011 —— 2014
Marvell
Design prototype for the wireless lighting programs and applications, also design and create the web layout and landing pages for newly released products.
Smart Home Design
Digital Experience Design
UX/UI Design
BENJAMIN
2026
./ portfolio
Creating Thoughtful Experiences Through UX, Strategy, and Visual Design
TONG
I'AM
Benjamin tong
I’m a Product Designer based in the San Francisco Bay Area, creating digital experiences across web, mobile, AI, and emerging technologies. From Google Glass to AI startups and consumer apps,
I combine strategy, storytelling, and human-centered design to build products that connect people with technology.
I've had the privilege of collaborating with global brands and startups to create digital experiences that make a meaningful difference in people's lives.
SELECTED PROJECTS
Google / Samsung
Google Glasses
Designing the Future of AR Notifications
Google Assistant Auto - Mobile
Scalable automotive UX powered by safety and design systems.
Google Assistant Auto Projected
Creating connected vehicle experiences for global automotive brands.
Club Ignition
Connecting Car Enthusiasts
Building a social platform for automotive culture and communities.
10 Things
10 Things Brand & Product
Building scalable design systems for emerging technologies.
Ma Labs
Digital Marketing & Creative Production
Delivering digital experiences, brand assets, and marketing campaigns for Ma Labs and its vendor partners.
creative EXPerience
15+ Years of Multidisciplinary Design
Creating brand, product, and immersive experiences across industries and platforms.
1 /10 | 2026 —— Present | Live
10 Things
I helped 10 Things establish its brand identity and design foundation, from logo and typography to a cohesive visual system. I also created scalable design systems for thier AI and robotics products that support meaningful user experiences.
Brand design
Visual Design
Product Design Systems
2/10 | 2025 —— Present | Live
Club Ignition
I led the end-to-end design for Club Ignitions, creating the brand identity, UX/UI systems, and interactions for a mobile-first platform built around automotive communities and culture.
Brand Strategy + Guidelines
UX Strategy & Research
Product & Interaction Design
Usability Testing & Iteration
3/10 | 2024 —— 2025 | Live
Google AR Glasses
Designed core visual and interaction systems for AR notifications, creating intuitive user flows and scalable components while integrating Google Gemini AI for context-aware experiences.
AR Experience Design
Prototyping
Human-AI Usability Testing
Visual Design
4/10 | 2022 —— 2023 | Live
Google Assistant Auto Projected
Part of the Google Assistant Auto team, I developed safety-driven design principles, scalable design systems, and brand-specific experiences for automotive partners including Ford and Volvo. I also explored product innovation strategies to identify new feature opportunities and business growth potential.
Visual Design
Automotive Product Strategy
Safety-Centered UX Strategy
Responsive Design
5/10 | 2020 —— 2021 | LIVE
Google Assistant Auto - Mobile
On the Google Assistant Driving team, I designed next-generation experiences for Android Auto and mobile driving mode. Working closely with product managers, designers, and engineering teams, I helped deliver safe and seamless in-car interactions.
Visual Design Systems
Driving Experience Design
Interaction & UX Design
Responsive Design
6/10 | 2020 —— Present
Springboard - UX/UI Design Mentor
I've mentored 300+ UX/UI students, providing guidance in product design, portfolio development, and career growth through coaching, design critiques, and one-on-one mentorship.
UX / UI Mentorship
Career Development
Portfolio Coaching
7/10 | 2019 —— LIVE
Google Assistant Mobile
As part of the Android Mobile, Google Home, and Google Assistant teams, I helped build a unified design system across Google products. I collaborated on creating consistent UI patterns and seamless experiences as users transitioned between devices.
Visual Design
Cross-Platform Design
Design Systems
8/10 | 2019 ——
Facebook Ads
On the Ads Creation Interface & Guidance Platform team, I partnered with cross-functional teams to design intuitive advertising tools, guiding products from early concepts through launch.
Product Design
Product Strategy
Cross-Functional Collaboration
Usability Testing
9/10 | 2009 —— 2019
Ma Labs - Digital Marketing
Led the design of web, mobile, and marketing experiences for Ma Labs and its vendor partners. Developed digital interfaces, brand assets, and product experiences while collaborating with cross-functional teams to bring campaigns from concept to execution.
Lead Designer
Creative Production
Marketing Collateral
Print & Editorial Design
10/10 | 2011 —— 2014
Marvell
Design prototype for the wireless lighting programs and applications, also design and create the web layout and landing pages for newly released products.
Smart Home Design
Digital Experience Design
UX/UI Design