DISCOVER PROJECT
10 Things
10 Things Brand & Product
Building scalable design systems for emerging technologies.
— 10Things is building the bridge between robotics simulation and real-world deployment. I helped shape its brand identity and design foundation, from visual language and typography to scalable product systems, creating a cohesive experience for a growing robotics platform.
SERVICES
BRAND IDENTITY · VISUAL DESIGN · PRODUCT DESIGN
Approach
Team refining user journeys
The visual direction was inspired by computer hardware, especially the CPU chip. I was drawn to its precise geometry, layered structure, and technical details, using these characteristics as inspiration for the brand's visual language and creating a connection between the identity and the technology behind 10Things.
I translated these ideas into a flexible visual system built around grids, modular shapes, and structured layouts. The same principles were applied across the logo, typography, graphic elements, and product interfaces, creating a consistent foundation that could scale as the brand and its robotics products evolved.
Process
We explored the visual language through the structure and details of a printed circuit board (PCB), using it as a reference for the brand's connection to technology and robotics.
From there, we developed several color directions and compared how each palette felt against the business, considering factors like technology, innovation, trust, and personality. Through this process, we narrowed down the direction that felt most aligned with 10Things. This gave the brand a visual system that felt technical and modern while still having enough personality to stand apart in the robotics space.
