DISCOVER PROJECT
Club Ignition
Connecting Car Enthusiasts
Building a social platform for automotive culture and communities.
— Club Ignitions started with a simple idea: create a place where car enthusiasts can connect around the cars, stories, and culture they love. I led the design from brand identity through UX/UI, creating a mobile-first experience that feels authentic to the automotive community while making it easy for people to discover, share, and connect.
SERVICES
END-TO-END PRODUCT DESIGN
Approach
Exploring 3D character concepts
The challenge was to bring cars, communities, content, and conversations together in one simple experience. The platform also needed a distinct brand identity that could grow with its community.
I started by thinking about what makes automotive communities feel authentic. The cars, the people, and the culture around them. From there, I built the brand and product together, creating a visual language and UX system that could scale across the platform. The goal was to make the experience feel familiar to car enthusiasts while keeping it simple and easy to explore, share, and connect.
Process
I started with the visual side of the project, including photography and art direction, to build an authentic look and feel for the automotive community. These visuals became the foundation for the brand and shaped how cars, people, and content came together across the experience.
From there, I translated the visual direction into the UX/UI system, designing the key screens, interactions, and reusable components for the mobile experience. I then tested the experience, refining layouts and interactions based on what felt clear, intuitive, and natural for the community.
